Seda Hotels
Melissa C. has a solid work experience with a focus on sales and marketing. Melissa started their career as a Sales Executive at LJC Restaurants Group in 1994. Melissa then moved on to The Heritage Hotel Manila, where they held multiple roles such as Account Manager, Senior Sales Manager, and Assistant Director of Sales. Melissa joined Fraser Place Manila in 2003 and served as the Director of Sales & Marketing, Executive Assistant Manager, and eventually became the General Manager. Melissa then joined Seda Hotels in 2012 as the Group Director of Sales & Marketing. Overall, Melissa has a strong background in sales and marketing, with a proven track record of driving sales growth and managing key external business partnerships.
Melissa C. pursued their education from 1989 to 1994 at the University of the Philippines, where they completed their Bachelor of Science degree in Hotel & Restaurant Administration.
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Seda Hotels
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Seda Hotels, named “Philippines’ Leading Hotel Group” by the U.K.-based World Travel Awards from 2014-2023, offers a weave of seamless service, exceptional value and exciting destination for a safe and remarkable hospitality experience. Although replete with modern accoutrements, Seda takes pride in its philosophy, “home of Filipino hospitality” where the best of tradition is applied to a modern-day setting. Seda is the Filipino word for "silk," representing our commitment to providing a seamless hospitality experience. It is fully-owned and operated by AyalaLand Hotels and Resorts Corporation (AHRC). Seda hotels are located in the most dynamic destinations in the Philippines: Seda BGC in Taguig City, Metro Manila; Seda Capitol Central in Bacolod City; Seda Ayala Center Cebu and Central Bloc Cebu in Cebu City; Seda Centrio in Cagayan de Oro; Seda Abreeza, Davao; Seda Atria, Iloilo; Seda Nuvali in Sta. Rosa, Laguna, Seda Lio in El Nido, Palawan; Seda Residences Makati in Makati; Seda Manila Bay, Paranaque; and Seda Vertis North, Quezon City.