Seda Pharmaceutical Development Services
Paula Goddard has a strong background in sales and marketing, having held various leadership roles in several well-known companies. With experience in strategic management, business development, and client relations, Paula has consistently achieved success in driving market penetration and category growth. She is known for her innovative problem-solving skills and ability to build and manage efficient workflows. Paula's career has spanned across different sectors, from pharmaceutical development services to soft drinks and household & bodycare products. Her diverse experiences have equipped her with a broad skill set and a deep understanding of client needs and market dynamics.
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Seda Pharmaceutical Development Services
Seda Pharmaceutical Development Services provide Integrated Pharmaceutical Development and Clinical Pharmacology services and consultancy to the Pharma and Biotechnology Industries. Our purpose is to provide the very highest levels of applied scientific expertise to our Clients to maximise the value of their development assets. We achieve this through the pragmatic application of scientific excellence in Pharmaceutical Technology and Clinical Pharmacology. Our ambition is to provide our Clients with the experience and level of expertise that may be found in the development functions of major pharmaceutical companies but with the speed and flexibility required in the fast moving biotech sector. Our Expertise: • DMPK and Dose Selection • Pharmacokinetic Modelling • Complex Parenterals • Paediatric Product Development • Regulatory CMC • Clinical Pharmacology Our knowledge and experience allow us to quickly identify the essential experiments for the phase of development and deliver a suitable data package to meet the regulatory expectations whilst ensuring that the clinical programme has the best chance of success. Equally important is our ability to identify work that can be delayed until after the next value inflection point to ensure that the spend profile is managed appropriately