Seraphine
Lizzie Atkins is a seasoned Senior Garment Technologist with extensive experience in the fashion industry, currently employed at Seraphine since September 2019. Previous roles include Garment Technologist & Pattern Cutter at Seraphine, Assistant Garment Technologist at ASOS.com, and Garment Technologist Assistant at Reiss. Initial experience in the field includes internships and roles such as a Pattern Cutting Intern at AGI&SAM, Bespoke Shirt Pattern Maker & Cutter at EMMA WILLIS LIMITED, and a Seamstress position at Hawkes&Forman. Lizzie's career also features a design role with London Ethnic, showcasing a menswear collection at London Fashion Week. Lizzie holds a Fashion Studies BA Hons degree in Menswear Design from Arts University Bournemouth, completed between 2011 and 2014.
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Seraphine
An award winning British maternity fashion brand specialising in fashion-forward clothes for style conscious mums-to-be; Seraphine is loved by customers, fashion insiders and A-list celebrities alike. Since its launch in 2002, Seraphine has revolutionised the maternity fashion industry, taking a fashion-forward approach to design, and bringing its signature Parisian chic aesthetic to women around the world, while maintaining a central focus on comfort and wearability for all. In London, the brand operates three maternity boutiques, with six other stores across the globe including; New York, Hong Kong, Dubai, Paris and Leeds. As well as a successful international e-commerce business, the brand distributes its coveted styles via department stores and wholesalers in London, Paris, New York and fashionable locations across the globe. Seraphine has garnered much praise, winning numerous industry awards for its innovative products and business strategies. In 2011 the brand was awarded the Drapers Prize for the Best Specialist Etailer, and in 2014, Seraphine won the prestigious PayPal Etail Award for the Best Multichannel Etailer. The brand are also proud to have won the Queen’s Award for Enterprise in 2015, in recognition of the success of their international brand. At the core of the business is a true understanding of how to flaunt and flatter a woman’s changing curves, and a passion for helping her to achieve a fashionable pregnancy.