Seraphine
Rhiannon John has extensive experience in product development and sourcing, currently serving as the Product Development and Sourcing Director at Seraphine since April 2018, after previously holding the role of Product Development Manager. Prior to joining Seraphine, Rhiannon held the position of Product Development Manager and Senior Product Developer at LK Bennett from February 2011 to March 2018. Rhiannon’s career also includes experience as a Product Co-Ordinator at Reiss Retail Ltd from February 2007 to February 2011 and as a Buyer's Admin Assistant and Assistant Buyer at DB Actif from 2004 to 2007.
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Seraphine
An award winning British maternity fashion brand specialising in fashion-forward clothes for style conscious mums-to-be; Seraphine is loved by customers, fashion insiders and A-list celebrities alike. Since its launch in 2002, Seraphine has revolutionised the maternity fashion industry, taking a fashion-forward approach to design, and bringing its signature Parisian chic aesthetic to women around the world, while maintaining a central focus on comfort and wearability for all. In London, the brand operates three maternity boutiques, with six other stores across the globe including; New York, Hong Kong, Dubai, Paris and Leeds. As well as a successful international e-commerce business, the brand distributes its coveted styles via department stores and wholesalers in London, Paris, New York and fashionable locations across the globe. Seraphine has garnered much praise, winning numerous industry awards for its innovative products and business strategies. In 2011 the brand was awarded the Drapers Prize for the Best Specialist Etailer, and in 2014, Seraphine won the prestigious PayPal Etail Award for the Best Multichannel Etailer. The brand are also proud to have won the Queen’s Award for Enterprise in 2015, in recognition of the success of their international brand. At the core of the business is a true understanding of how to flaunt and flatter a woman’s changing curves, and a passion for helping her to achieve a fashionable pregnancy.