SERAX
Giacomo Bianchi is an accomplished business professional with extensive experience in sales and management across various companies, including current roles as General Sales Agent for Maison de Vacances and CEO of Disruptive Design Lab Srl. With a strong background in market development and sales leadership, Giacomo has held significant positions such as General Manager for SERAX NV and Normann Copenhagen, General Sales Manager for ROK Outdoor Kitchen, and Export Commercial Director for Desalto spa. Educational qualifications include a Master in Marketing from IFOA and degrees in Economics from Università degli Studi di Parma and Universitat Autònoma de Barcelona, specializing in international marketing.
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SERAX
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Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy. With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.