Andy MacPherson

Andy MacPherson is a results-driven marketing professional with extensive experience in account-based marketing and field marketing across various technology companies. Currently serving as Senior Manager of Account Based Marketing for Strategic Tech at ServiceNow, Andy has successfully designed and implemented pipeline generation programs in collaboration with sales teams. Previous roles include Alliance Marketing Manager at VMware, where Andy led integrated field marketing planning, and Strategic Account Marketing Manager at Dell EMC, focusing on demand generation and relationship development for global accounts. With a strong foundation in marketing from the Isenberg School of Management at UMass Amherst, Andy also possesses experience in executing marketing activities at Microsoft Corporation and driving demand generation campaigns at Attivio.