Severn Valley Railway
Matt Jukes is an experienced CRM Manager currently overseeing the CRM system at Severn Valley Railway since August 2022. Responsibilities include managing ticketed events, analyzing customer behavior trends, influencing targeted marketing strategies, and ensuring GDPR compliance. Previously, Matt held the role of Assistant Ticket Sales and Information Manager at Severn Valley Railway, leading a team to enhance visitor experiences. Prior to that, Matt served as CRM Insights Officer and Sales Systems Administrator at Midlands Arts Centre, focusing on data analysis for strategic decision-making and optimizing ticketing systems. Matt’s career began at Birmingham Hippodrome as a Sales and Information Assistant. Matt holds a Bachelor of Science degree in Biology from the University of Worcester.
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Severn Valley Railway
The Severn Valley Railway is a full-size standard-gauge railway line, running regular, mainly steam-hauled, passenger trains between Kidderminster in Worcestershire and Bridgnorth in Shropshire, a distance of approximately sixteen miles. A remarkable feature of the Railway is that it is very largely run by unpaid volunteers, with a paid staff of around 70 people responsible for administration and commercial activities, plus regular track and rolling stock maintenance. Through the year, volunteers appear on the Railway to perform many tasks, including repairing and repainting stations, reconstruction of viaducts and bridges, and rebuilding locomotives and rolling stock, not to mention operating the trains!