SeyferthPR
Jason Manshum, M.S., currently serves as Senior Counsel at SeyferthPR and has been an adjunct professor at Grand Valley State University since December 2019, teaching Media Relations Writing. Additionally, Manshum is a freelance writer for Michigan Golf Journal and previously held the position of Principal at 45th Parallel Strategies, LLC, specializing in public and government affairs consulting. Prior experience includes roles as Community Relations Manager at Nestlé Waters, where initiatives during the Flint Water Crisis were developed, and various positions at Enbridge Energy focusing on community relations and crisis communications. Manshum also worked as adjunct faculty at Grand Rapids Community College and as a Public Relations Specialist at Bronson Methodist Hospital. Educational background includes a Master of Science and a Bachelor of Science in Health Communications from Grand Valley State University.
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SeyferthPR
SeyferthPR was founded in Grand Rapids in 1984 and has built a reputation as one of the Midwest’s leading public relations agencies, currently representing more than 90 local, statewide and national corporations, institutions and organizations. SeyferthPR has worked with a wide variety of clients in branding new products and services, positioning organizations or their products against competitors and creating awareness of brands among target audiences. The firm has developed extraordinary capabilities in a number of practice areas, including: • Branding: strategies, new products, corporate identities • Community relations • Creative services: print, video, Web • Crisis communications • Editorial services • Media relations • Public affairs and issues management • Social media • Special events and conference planning SeyferthPR’s staff includes former senior corporate communications executives, seasoned print and broadcast journalists, legislative staffers, marketing researchers and graphic designers.