SGS
Guillermo P. is a highly experienced professional in analytics and digital marketing, currently serving as the Global Analytics & Data Manager at SGS since November 2019, overseeing a team of four and reporting to the Global Director of Digital & Brand. Previously, Guillermo has held positions such as Sr. Digital Marketing/Web/Social Listening Analyst at SUEZ, where expertise in web analytics and social listening was demonstrated, and as a Co-Owner at Conecto Digital, focusing on business development and digital marketing strategy. With a strong background in product management and marketing from companies like DIRECTV, CANTV, and Panasonic, Guillermo has successfully launched various products and managed significant projects that boosted market share and subscriber growth. Educational credentials include an MBA from IEB, a Business Analytics program at Harvard Business School, and a Bachelor's in Business Administration from Universidad 'Santa María'.
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SGS
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SGS SA is a Switzerland-based company that provides inspection, verification, testing and certification services. Inspection comprises checking the condition and weight of traded goods at transshipment, quality and quantity control, and compliance with regulatory requirements. Testing services are provided through a global network of testing facilities and test the quality, safety and performance of products against health, safety and regulatory standards. Certification services confirm if products, processes, systems or services are compliant with either national or international standards and regulations or customer defined standards. Verification focuses on ensuring that products and services comply with global standards and local regulations. Additionally, the Company offers training services through SGS Academy.