Ruben Frimand Nielsen

Ruben Frimand Nielsen currently serves as the Vice President of Sales & Business Development for the Nordic region at Shift4, following the acquisition of Finaro, where similar responsibilities were held. With extensive experience in sales, marketing, and P&L management across various roles, Nielsen has built strong partner channels and focused on expanding payment solutions and revenue streams in the Nordic market. Previous positions include Business Manager at Mastercard, Co-Founder of Roomliving, and various senior roles at AltaPay, Resurs Bank, and Western Union. Ruben Frimand Nielsen holds multiple certificates in managerial economics, data analysis, e-business, and recently completed training in entrepreneurial management at Stanford University.