Anh Thu Nguyen

Market Lead- Online Marketing Strategy & Planning at Shopee

Anne Nguyen is an experienced marketing and sales professional currently serving as the Market Lead for Online Marketing Strategy & Planning at Shopee since August 2022. Prior to this role, Anne worked at TDCX as a Sales Team Lead for Meta, where responsibilities included managing a diverse team, developing sales strategies for Vietnamese Facebook marketers, and tracking team performance. Anne's previous experience also includes serving as a Senior Account Manager for Tan Long Group Joint Stock Company, where contributions were made to the company's expansion into rice exports, and as an Operations Associate at Viet Agro PTE Ltd., focusing on trading activities. Earlier in the career, Anne completed an internship at An Binh Joint Stock Bank. Anne holds a Master of Science in Logistics, Materials, and Supply Chain Management from the University of Nottingham and a Bachelor's degree in Banking and Finance from the National Economics University in Vietnam.

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Shopee

177 followers

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.


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