Shopping Live
Oleg Efremov is an accomplished TV presenter with extensive experience in the broadcasting industry. Currently at Shopping Live since June 2011, Oleg manages presentation building, product testing, brand positioning, and creation of unique selling propositions, leading to significant sales growth. Oleg coordinates studio staff and enhances presentations with scenery props and original recipes while representing diverse international kitchen brands. Prior to this, Oleg served as a radio host and programming expert at Radio 7 from August 2004 to July 2017, contributing to its high national rating and a substantial weekly audience. Oleg began a career in radio at Radio VBC, hosting a popular evening show and managing music schedules from January 1993 to March 2004. Oleg holds a bachelor's degree in Banking and Financial Support Services from the Far Eastern State Academy of Economics and Management.
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Shopping Live
Shopping Live was founded in 2010, and since then actively expands its presence on Russian market of distant selling. Company operates in two business areas: Shopping Live TV shop (functions as a unique TV channel) and online shop www.shoppinglive.ru Shopping Live TV Channel was launched in 2011 as a first European TV shop in Russia. It is a 24/7 TV channel, whose programming includes entertaining and emotional TV shopping shows, where products are explained and tested by experts. TV shop Shopping Live offers European quality products for everyday life and excellent customer service. In 2012 Shopping Live TV Channel was honored with a Big Digit award and called The Best TV Shop in Russia. The same year it won a Company of the Year business award in nomination Potential and Perspective. All products shown on air are also available in the online shop www.shoppinglive.ru, where you can also find more information about them and shop online. In 2012 the online shop www.shoppinglive.ru was included into the list of Top-100 biggest online retailers. The main shareholder of Shopping Live is Home Shopping Europe GmbH - the leading company on the German home shopping market.