Sicredi
Carol Parra is an experienced professional in customer relationship management, loyalty programs, and marketing strategies. Currently serving at Sicredi since February 2024, Carol previously held various leadership roles at RD, including Diretora de Clientes - Growth & CX and Head de CRM. Prior to that, Carol was the Head de CX & Analytics at Too Seguros and Dasa. Carol's career began at LATAM Airlines as Head de Clientes - CX & CRM and includes significant tenures at HSBC and Itaú Unibanco in senior CRM positions. Carol holds a Bachelor's degree in Industrial Engineering from Escola Politécnica da USP, an Executive MBA from Fundação Dom Cabral, and a postgraduate degree in Marketing from ESPM Escola Superior de Propaganda e Marketing.
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Sicredi
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Sicredi has chosen to take a collective path to offer smart solutions for your financial development. They understand that the best choices are those that bring results for everyone. They offer more than 300 financial products and services in a simple and close way for you, your company and your agribusiness. But what makes them different is that when you join, you acquire a small share of your cooperative, becoming the owner of Sicredi, having a voice over business decisions and participating in the results.