Sidetrade
Christelle Dhrif has extensive experience in communications and marketing, currently serving as the Chief Communications Officer and Brand Ambassador at Sidetrade since 2005. Dhrif has developed and implemented comprehensive communication strategies, managed press and investor relations, and directed marketing efforts focused on B2B audiences, including overseeing a business development team and maximizing marketing technology investments. Notable achievements include leading Sidetrade’s IPO project and crafting compelling brand narratives. Prior to Sidetrade, Dhrif held significant positions at Société Générale Corporate & Investment Banking and BNP Paribas, with a strong background in derivatives and investment management. Dhrif earned a Master’s degree in Stock Market and Finance from Pierre and Marie Curie University.
Sidetrade
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Sidetrade SA is a France-based software publishing company. It supplies companies with predictive analytics for managing the Business-to-Cash cycle. The Company's Cloud technology, complementary to enterprise resource planning (ERP) provides Finance Departments with a management console, offering visibility of the customer relationship and control and forecasting of financial flows. The Company offers four technology solutions: Sidetrade Network (Intelligent Credit Management Software), Sidetrade Mobile (Financial Management Mobile Application), Digital Collection (Interactive Digital Invoice Dunning) and Euler Hermes Intelligence (Customer risk management application). In addition, Sidetrade SA offers such services as consultancy, outsourcing, audit, and litigation recovery. With customers of all sizes and from all sectors from around 65 countries, it enables approximately 100, 000 users to collaborate via its Cloud and accelerate cash-flow generation. It operates through C-Radar.