Singapore Airlines
Elaine Choo currently serves as a Customer Experience Strategy Senior Executive at Singapore Airlines since June 2022, after progressing from a Customer Experience Strategy Executive within the same company. Prior experience includes roles as a Senior Account Executive and Media Executive for Unilever at Mindshare from May 2021 to June 2022, and a Marketing Communications Intern at the MOH Office for Healthcare Transformation in 2020. Elaine also undertook a Lead Generation Internship at Fave in 2019 and held the position of Corporate Sponsorship Head for the Bizad Charity Run 2019 from May 2018 to February 2019, alongside serving as Vice Project Director for Citi-YMCA Youth for Causes in 2018. Academic qualifications consist of a Bachelor of Business Administration with Honours from the National University of Singapore, completed with a double specialisation in Marketing, and Leadership and Human Capital Management, along with a student exchange program at Stockholm University. Early education includes A-Levels from St Andrew's Junior College.
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Singapore Airlines
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Singapore Airlines Limited is engaged in passenger and cargo air transportation, engineering services, training of pilots, air charters and tour wholesaling and related activities. The Company's segments include airline operations, engineering services, cargo operations and Others. The airline operations segment provides passenger air transportation. The engineering services segment is in the business of providing airframe maintenance and overhaul services, line maintenance, technical ground handling services and fleet management. The engineering services segment also manufactures aircraft cabin equipment, refurbishes aircraft galleys; provides technical and non-technical handling services, and repairs and overhauls hydro-mechanical aircraft equipment. The cargo operations segment is involved in air cargo transportation and related activities. The Others segment includes other services provided by the Company, such as the training of pilots, air charters and tour wholesaling.