Vasso Kalaitzidou

Vasso Kalaitzidou is an accomplished professional with extensive experience in category management, marketing, and operations. Currently serving as the Head of Category Management & Merchandising at Skroutz since April 2019, Vasso has successfully established a new department that enhances the user journey and drives growth. Previously, Vasso led the B2B category at Skroutz, creating over 350 professional item categories. Vasso's background also includes roles as an Associate at VentureFriends, where engagement with startup founders took place, and as a Growth Marketer at GrowthRocks, overseeing comprehensive growth strategies. Earlier career experiences include serving as COO & Marketing Director at Fieldscale, a Professional Animator, and various marketing roles in tech startups. Vasso holds a Master's Degree in Electrical and Computer Engineering from Aristotle University of Thessaloniki and an MBA from the American College of Thessaloniki.