SMA Solar Technology AG
Liesbeth Hermans is a seasoned marketing professional with extensive experience in leadership roles within the renewable energy sector and beyond. Currently serving as the Head of Global Marketing for Home Business Solutions at SMA Solar Technology AG since August 2010, Liesbeth has played a vital role in shaping global strategies to navigate the fast-evolving market. Previous positions include Head of Marketing for Western Europe and Marketing Manager for the Benelux region, where Liesbeth successfully developed marketing strategies to bolster sales and align with global objectives. Prior to SMA, Liesbeth held marketing roles at Specialty Minerals Inc., Baxter Healthcare, and Bull, demonstrating a strong foundation in European marketing communications and strategy. Liesbeth's educational background includes advanced studies in marketing and a master's degree in economics, reinforcing expertise in strategic marketing management.
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SMA Solar Technology AG
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SMA Solar Technology AG is a Germany-based developer of photovoltaic (PV) system technology. The Company operates through five segments: Residential, Commercial, Utility, Off-Grid and Storage and Service. The Residential segment focuses on small PV systems for private applications with micro and string inverters, energy management solutions, storage systems and communication products and accessories. The Commercial segment provides three-phase string inverters, energy management solutions, medium-voltage technology and other accessories. The Utility segment specializes in large-scale PV power plants with central inverters, and also provides grid services. The Off-Grid and Storage segment offers system technology for the integration of different battery technologies and power classes and collaborates with battery manufacturers and companies in the automotive industry. The Service segment comprises service and maintenance, operational management and the spare parts business.