Smarter
Isabella Lane has a diverse work experience spanning several industries. Isabella started their career in 2006 as an Executive Assistant at the Evening Standard and worked there until 2008. In 2008, they joined the News Media Association UK as an Assistant and stayed until 2009. From 2009 to 2013, Isabella served as the Director at The Hotrox Live Music Agency. Since 2014, they have held the role of Managing Director at Smarter Applications Ltd.
Isabella Lane's education history includes attending Buckinghamshire New University, where they pursued a degree in Music Industry Management. There is no information about the start or end year of their enrollment. Prior to attending the university, Isabella Lane attended Ricards Lodge High School, but no specific degree or field of study is mentioned.
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Smarter
Smarter designs, develops and sells connected kitchen products that bridge the gap between the traditional and smart kitchen. Smarter has swiftly become one of the UK’s fastest growing connected home companies, pioneering the emerging ‘connected kitchen’ lifestyle, creating innovative products that can enhance their everyday lives. Theaward-winning London-based company first came to prominence in 2013, with the successful launch of the first ever WIFI-enabled iKettle, going on to become a best-seller. The idea of connected kitchen products was first identified by Young Entrepreneur of the Year and Smarter CEO Christian Lane.Smarter’s latest ground-breaking range of products including iKettle (3rd Gen), Smarter Coffee (2nd Gen) and FridgeCam, the world’s first wireless fridge camera, are at the forefront of delivering solutions that can save money, time, energy and food waste in their everyday lives. Smarter’s range are some of the most unique products that are now sold in over 3000 stores across the UK, Europe and North America with the retail partners including Curry’s, Amazon and Best Buy.