Danielle Place

Danielle is a qualitative research and customer experience (CX) savant who joined the Smarty Pants team in 2018. Her Insights Genius title is well-deserved; she is not only a research methods pro, but she also has a keen eye for identifying game-changing consumer insights.

Danielle's role includes designing, executing and analyzing custom qualitative research. She masterfully elicits fresh, actionable consumer insights utilizing a creative mix of focus groups, interactive ethnographies, digital surveys and market research online communities (MROCs). She then leads the strategic heavy-lifting of applying those insights to the unique business challenges of many of the firm's retail and health industry clients.

Danielle most recently served as a qualitative analyst at Forrester. There, she layered her qualitative expertise onto quantitative data, adding new color and depth to create impactful data-based stories that clients could easily understand and act on. She studied CX best practices and consulted with clients on how to deliver best-in-class experiences to customers.

Danielle began her research career as a senior consultant at C Space, where she led robust online consumer community initiatives to solve clients' pressing business needs.

Danielle graduated cum laude from The University of New Hampshire with a BS in marketing and entrepreneurial venture creation. In true Smarty Pants fashion, she has also completed a continuing education program in Statistics for Behavioral Sciences at Harvard University Extension School.