SAQ
Roxane Lalonde, MBA, is an accomplished marketing and customer experience professional with extensive expertise in digital strategies and e-commerce. Currently serving as the Marketing & Customer Experience Director at SAQ, Roxane has held senior roles at various organizations, including La Cordée as Vice-President of Marketing & E-Commerce and Mondou as the Director of Marketing, E-Commerce & Digital Strategy, where significant contributions included team management and the implementation of innovative digital technologies. Roxane has a strong educational background, holding an MBA from HEC Montréal and degrees in communication marketing and journalism. Over the years, Roxane has successfully directed marketing initiatives across multiple sectors, including publishing, retail, and sports organizations, solidifying a reputation for enhancing brand recognition and driving online sales growth.
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SAQ
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At the SAQ, we are committed to offering Quebecers a world of discovery. We import, distribute and market more than 35,000 wines, beers and spirits from 3,700 suppliers from 80 countries. To meet the needs of our customers, we operate a sales network made up of 410 branches and 426 agencies located throughout Quebec, as well as a transactional site, SAQ.com. Thanks to the passion and know-how of our 7,000 employees, 93% of our customers say they are satisfied with their experience with us. In 2019-2020, we supported more than 300 organizations and events and paid a dividend of $ 1.226 billion to the Government of Quebec, while ensuring that our operations are carried out with respect for communities and the environment.