Jeff Archer

Jeff Archer possesses extensive experience in sales and project management within the technology sector. Currently serving as the Sr Manager of Professional Services in the Project Management Office at Softchoice since 2017, Archer has previously held significant leadership roles at SYNNEX Canada, BlueRange Technology, HP, and SHL Systemhouse Inc. Notably, Archer was the Vice President of Sales for both North America at BlueRange Technology and the Personal Systems Group at HP, demonstrating expertise in managing sales organizations targeting various market segments including Corporate Enterprise, Public Sector, and SMBs. Archer's educational background includes a graduate degree in Systems Analyst/Business Administration from Georgian College and studies at Queen's University.