Sourcebooks
Mike Zuccato is an experienced digital marketing and e-commerce professional with a distinguished career spanning over two decades. Currently serving as Chief Digital Officer at Sourcebooks since June 2013, Zuccato has held various leadership roles in ecommerce and online marketing, successfully driving revenue growth from inception to multimillion-dollar sales and earning recognition in Internet Retailer's Second 500. Prior roles include Head of E-commerce at Winston Brands, where full P&L responsibility was maintained, and Managing Director of Online Marketing at Insure.com, where new campaigns significantly increased net profits. Zuccato's expertise also encompasses project management, strategic planning, and team leadership across various organizations, emphasizing a strong analytical and results-driven approach. Educational credentials include a Bachelor's degree in Marketing/Business Administration from the University of Illinois Urbana-Champaign.
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Sourcebooks
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Sourcebooks is a publishing house focused on publishing books under many categories, including romance novels, gift books, college-bound materials, calendars, children’s books, and more. In the early 1990s, Sourcebooks had its initial success in bookstores with business titles like The Small Business Survival Guide and The Complete Book of BusinessPlans.In 1993, Sourcebooks partnered with retailer Sally Beauty Supply to develop and publish 500 Beauty Solutions, later expanded to 1001 Beauty Solutions. These books led to Sourcebooks’ first six-figure print runs and furthered its reach into other general trade books and non-bookstore markets. From the early 1990s to today, self-help, parenting, business, and reference books have always formed a backbone of the Sourcebooks list.In 1997, just ten years after its conception, Sourcebooks was listed by trade magazine Publishers Weekly as the sixth-fastest-growing small publisher in the country. Today, Sourcebooks continues to publish authors in countless subjects and styles, and in formats both classically physical and dynamically digital. The diverse and exciting span of its list, nonfiction in most categories, commercial and historical fiction, romance novels, gift books, college-bound materials, calendars, children’s books, and more, is unmatched anywhere. Sourcebooks was launched in 2011 and is based in Naperville, I.L.