Spark Foundry
Alaina DiFiore currently serves as VP, Strategy Director at Spark Foundry, focusing on Macy's since September 2018. Prior to this role, Alaina held the position of VP, Strategy Director at Publicis One Team from January 2016 to September 2018, supporting Citi's US Cards and Consumer Brand. Alaina's extensive experience at MediaVest from September 2007 to December 2015 includes roles as VP, Connections Director, Connections Director, Connections Associate Director, and Connections Manager, primarily working with Walmart and Wendy's. Earlier career milestones include serving as Communications Supervisor at Maxus and as a Media Planner and Assistant Media Planner at Media Marketing Solutions. Alaina holds a Bachelor of Science (BS) in Communication Arts from St. John's University, obtained in 2004.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”