Spark Foundry
Becca Williams is an experienced marketing professional currently serving as a Programmatic Manager at Spark Foundry since January 2020, where responsibilities include leading digital media campaigns and managing client relationships. Previously, Becca worked at Kelly Scott Madison as a Digital Strategist and Associate Digital Media Strategist, focusing on campaign execution, strategic growth, cross-departmental collaboration, and data analysis across various digital channels. Early career roles include a Marketing Analyst position at mygreenmattress.com and internships at Illinois State University and PLS Financial Services, where Becca developed skills in event planning, brand management, and social media marketing. Becca holds a Bachelor of Arts in Organizational Leadership Communication Studies from Illinois State University.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”