Spark Foundry
Erika Sheridan is a seasoned professional in media planning and investment, currently serving as SVP Planning at Spark Foundry since July 2023. Prior to this role, Erika held the position of Executive Director, Investment - AT&T at Hearts & Science from September 2022 to June 2023, where Erika led performance media initiatives. At BAREFOOT from June 2021 to July 2022, Erika served as VP Media, achieving accolades including the 2022 Team of the Year and US Gold & World Cup Champion Omni Award. Erika's extensive experience at Schafer Condon Carter spanned over a decade, where as Executive Director of SCC|Media, Erika significantly increased client media spend and built a comprehensive media team. Erika's career also includes roles at Performics, American Express, and Montfort Advertising America, Inc., highlighting a strong foundation in paid media strategies and account management. Erika earned a degree in Communication with a focus on Marketing from Loyola University Chicago.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”