Rachel Helmick

Vp, Director, Research at Spark Foundry

Rachel Helmick started their work experience in 2005 at Optimedia US, where they held the positions of Jr. Research Analyst and Senior Research Analyst. In these roles, they supported department supervisors by conducting media and marketing research, including using media research tools. Rachel also gathered information on new media technology and trends. From 2008 to 2012, they worked as a Research Supervisor at both ZenithOptimedia and Optimedia, where they continued to contribute to research projects. In 2012, they joined Horizon Media as Director of the WHERE Group, where they worked until 2016. Currently, they hold the role of VP, Director, Research at Spark Foundry, starting in August 2018.

Rachel Helmick attended New York University from 2001 to 2005, where they earned a Bachelor of Arts degree in Psychology. Additionally, they also obtained a Bachelor of Arts degree in Linguistics from the same institution during the same time period.

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Chicago, United States

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Spark Foundry

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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”