SPELL
Ash Mendey is a skilled Print and Textile Designer currently working at SPELL since June 2023. Previously, Ash held the position of Textile Designer at bonny print studio and DECJUBA, as well as freelanced as a Graphic Designer for Cotton On Group and Clemenger BBDO. Ash's career began at DDB New Zealand as a Graphic Designer, later advancing to Senior Graphic & Textile Designer at Trelise Cooper. Education includes a Bachelor of Design in Graphic Design from AUT University and NCEA Level 3 from Diocesan School for Girls.
SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.