SPELL
Ashleigh Bakos is an accomplished content and marketing professional with extensive experience in various roles within the tourism and event management sectors. Currently, Ashleigh serves as Content Manager at SPELL, having previously held the position of Content Co-ordinator. Prior to this, Ashleigh worked as a Marketing Manager and Sales Assistant at Friend of Franki and contributed to the South Australian Tourism Commission as a Tour Down Under Associated Events Assistant. Early career experiences include a Public Relations Internship with RCC Fringe and an internship at Girl About Town PR, where Ashleigh focused on social media management, press release writing, event management, and market research. Ashleigh began the career as a Sales Assistant at Converse and holds a Bachelor of Business in Tourism and Event Management from the University of South Australia.
SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.