SPELL
Evie Hudson is an experienced content and graphic design professional with a strong background in social media management and marketing. Currently serving as a Content Coordinator at SPELL since August 2022, Evie is responsible for strategic content creation including social media posts and marketing campaigns, as well as organizing and managing photoshoots. Prior experience includes roles at Lahana Swim, where Evie worked as a Graphic Designer, Content Creator, and Marketing Assistant, contributing to textile design and graphic collateral. Earlier experience at Princess Polly involved inventory processing, order fulfillment, and post-production editing using industry-standard software. Evie's educational background includes a Bachelor of Design in Graphic Design and Communications from Griffith University.
SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.