Spotify
Mari Matoba is an experienced professional in consumer insights and marketing, currently serving as the Head of Advocacy in Business Marketing at Spotify since November 2019 and as a Board Member at the Brooklyn Conservatory of Music since June 2020. Prior to these roles, Mari worked as a freelance consumer insights consultant from August 2017 to June 2023, providing expertise to various clients in media and market research. Previous positions include Senior Director of Research & Insights at Hearst Digital Media, Director of Consumer Insights at Refinery29, and Strategy & Insight Manager at the Financial Times. Mari holds a BA in Media Studies and English from Mills College and an MA in Media Studies from The New School.
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Spotify
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Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.