Spotter
Rob Gabel has over 20 years of experience in marketing and advertising. Rob is currently the Chief Strategy Officer at Spotter, a social media analytics company. Rob was previously the General Manager at TubeBuddy, a YouTube toolset company, which they joined on day 1 of its acquisition by Branded Entertainment Network. Rob led a new management team at TubeBuddy, growing the company rapidly. Rob has also served as the VP of Marketing / CMO at Tubular Labs, SVP of Advertising Products and Performance at Machinima.com, and VP of Marketing at Inadco, Inc. Rob was also the SVP of Marketing at LowerMyBills, where they oversaw the company's growth from $4 million to over $100 million in annual revenue.
Rob Gabel has a MBA from Stanford University Graduate School of Business and a BS from University of Houston in Chemical Engineering.
They are on a team with Mehul Trivedi - EVP, Head of Product (Product Management & Engineering), Beth Bradmon - CFO, and Marcio Costa - VP, Content Partnerships. Rob Gabel reports to Aaron DeBevoise, CEO & Founder.
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Spotter
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Spotter provides cash to Creators to grow or diversify their business while retaining their freedom. Dedicated to empowering Creators and growing the Creator Economy, with Spotter, Creators receive cash for their catalogs through licensing their existing videos (and/or future video uploads) and receive a payout instantly. Creators then use the funds to fuel their growth through hiring resources, investing, or anyway they choose, all while remaining independent. In addition to funding, Spotter provides Creators with in-depth data insights into the performance of all existing content to further help educate the Creator on the value of their library, the value of future uploads and how they can improve performance in the future. Founded in 2019 to help YouTube creators scale their brands, as of January 2022, Spotter has deployed over $300 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 100,000 videos, generating 40 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient and 100% brand safe. Being at the forefront of the Creator Economy, we have incredible teams, doing exceptional work. If you want to find a true sense of belonging with individuals who are incredibly passionate about the work they are doing, where we put people over profits, transparency over mystery and radical change over gradual growth (we go big and take ownership of any risk!), then you’ve come to the right place.