Alex Lamata

Alex Lamata is a seasoned professional in the fitness and health industry with significant experience as a Global Loyalty Manager at SPRINTER, focusing on community building and member growth. With a diverse background, Alex has held various roles including Brand Product Manager for SprinterPass, founder of ALDEHA, and an ambassador for ASICS EMEA. Previous positions also include training on national television during the lockdown, business development at Spacefit, and contributions to health-focused media outlets. Alex holds advanced degrees in health sciences and sports management from prestigious universities, combining expertise in personal training, media, and product development in the fitness sector.