The Marketing and Communications team at SRAM is responsible for promoting the brand and its innovative bicycle components across global markets. This team develops and executes marketing strategies, manages digital and content initiatives, fosters industry partnerships, and drives event promotions, all aimed at enhancing SRAM's visibility and engagement with cycling enthusiasts and retailers. Through a combination of advocacy, partnership development, and targeted campaigns, the team works to elevate SRAM's presence in the competitive bicycle industry.