SROA Capital
Garrett Smith is an Acquisition Associate at SROA Capital, beginning in September 2023. Previously, Garrett served as an Acquisition & Operations Analyst at Heartland Commercial Real Estate from March 2021 to August 2023, where responsibilities included managing transaction and project execution for self-storage assets, market analysis, site selection, and construction management. Prior to that, Garrett worked as an Appraisal Analyst at Cushman & Wakefield from 2017 to March 2021, focusing on multifamily and industrial properties, conducting property research, and performing market analyses. Garrett holds a Bachelor of Science degree in Financial Management and Business Administration from the University of Missouri-Columbia.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.