SROA Capital
Robert Buffett is an experienced finance professional currently serving as President and Chief Financial Officer at SROA Capital since April 2017. Prior to this role, Robert held the position of Chief Financial Officer at Stor-All Storage from 2005 to March 2017, overseeing a team and the financial operations of multiple self-storage facilities. Additionally, Robert served as Chief Financial Officer for Patrick Power Corp. from 2000 to 2005 and gained valuable experience as a Senior Tax Analyst and Senior Finance Analyst at Florida Power & Light from 1995 to 2000. Robert's early career included tax and audit functions at a former Big Five accounting firm from 1992 to 1995. Robert holds a Bachelor of Science in Accounting and a Master of Accounting from the University of Florida.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.