Catherine Hanu

Catherine Hanu is an accomplished Media Director at Starcom, overseeing marketing personalization for Novartis since November 2011. With expertise in multi-channel media campaigns, Catherine manages audience activation using various data sources to enhance patient acquisition and customer engagement. Previous roles include Associate Media Director at UScellular, where Catherine led co-marketing campaigns for Lowe's and executed over 20 sponsorship campaigns, along with earlier positions focused on digital media for major brands like Burger King and Kraft. Prior to Starcom, Catherine held various marketing and public relations internships, showcasing a strong foundation in integrated marketing communications from Ithaca College.