Associate Product Marketing Manager | 2025-052

About StarRez 

StarRez is the global market leader in student housing software and residential community management.  Our cloud software solutions serve 1,300 institutions, in 25 countries, with over 3 million beds. With a customer satisfaction score of 99%, many of the most prestigious Universities, Colleges and Property Managers across the globe rely on StarRez to transform their student residential experience.  Along with the recent combination of Adirondack Solutions, Seattle Technology Group, and RMS, this growing scale enables even greater opportunities to expand community value through our product capabilities and services.  We provide opportunities for students and residents to Thrive!  

The Role 

We are seeking a highly-motivated Associate Product Marketing Manager to develop and execute strategies that communicate the value of the StarRez platform. You will play a critical role in translating product capabilities into compelling messaging, driving impactful launches, and enabling sales teams with strategic resources to win in the marketplace. 

This is a unique opportunity to join a collaborative team, shape go-to-market (GTM) success, and contribute to the growth of a mission-driven company transforming student living experiences. If you are passionate about product storytelling, crafting GTM strategies, empowering Sales teams with impactful content, and leveraging data-driven insights, we want to hear from you! 

Role Specifics 

• Work Location: Remote (US)

• Travel: Less than 5% [The percent of travel is an estimation, and it could vary up or down based on business needs throughout the year.]

• Reporting Structure: Reports to Director, Product and Customer Marketing

Application Deadline:  This role will accept applications on a rolling basis until filled.  

What You Will Own 

Develop and Drive Go-to-Market Strategies

• Design and execute comprehensive GTM strategies for product launches and feature updates across key market segments.
• Define and articulate value propositions that resonate with target audiences, addressing their specific needs and challenges.
• Collaborate cross-functionally with Product, Sales, and Marketing teams to ensure alignment on messaging, positioning, and customer engagement plans.
• Manage launch timelines, ensuring clear communication and successful delivery across teams.

Enable Sales and Other Go-to-Market Teams

• Create, maintain, and enhance Sales enablement materials, including pitch decks, battle cards, competitive analyses, objection-handling guides, FAQs, and more.
• Deliver training and resources to equip Sales teams with the knowledge and tools needed to effectively communicate the value of StarRez solutions.
• Analyze and iterate on enablement resources based on Sales feedback and performance metrics.
• Act as a trusted partner to Sales, providing timely insights and resources to address prospect and customer needs.

Conduct and Communicate Market and Competitive Intelligence

• Perform ongoing market research to inform and refine product positioning and messaging strategies.
• Build and maintain a competitive intelligence repository that can be used to keep teams informed about market dynamics and competitor activities.
• Lead the win-loss analysis process, gathering insights from Sales feedback, analyzing patterns, and using the findings to enhance GTM strategies.
• Regularly synthesize market trends, customer insights, and competitive activity into actionable recommendations for marketing and product teams.

Craft and Infuse Compelling Storylines into Campaigns

• Develop persuasive narratives that communicate the value of StarRez's solutions and address customer pain points.
• Develop and drive the integration of product value messaging into campaigns, informing the creation of content about the product - including videos, social and blog posts, webinars, customer-facing presentations, and more.
• Collaborate with Customer Marketing to incorporate customer success stories and the "voice of the customer" into broader initiatives.

Continually Mine Insights to Enable Data-Driven Decision Making

• Use customer feedback, market trends, and analytics to refine strategies and uncover opportunities for growth.

• Measure the success of GTM strategies, campaigns, and enablement initiatives using data-driven KPIs.

• Present insights and actionable recommendations to leadership to influence strategic planning and future marketing initiatives.

Required Qualifications 

• 2+ years of experience in Product Marketing
• Exceptional storytelling skills, with the ability to simplify complex concepts into concise, compelling, and tailored narratives
• Proven experience in launching new products and driving end-to-end campaigns
• Analytical mindset with a history of leveraging data to develop, refine, and measure strategic initiatives
• Strong written and verbal communication skills, with experience delivering high-impact content and presentations
• Highly collaborative with the ability to work cross-functionally and build strong relationships across a global business

Preferred Qualifications 

• Experience working in a B2B SaaS, EdTech, or PropTech environment

Reasons to join our Team: 

• Opportunity to be a part of a well-established, high-performance company that has been in business for over 30+ years

• Full benefits including health care, paid time off, life insurance, and 401k plan with company match for eligible team members.

• A supportive team environment with emphasis on learning and development opportunities

• Our Promise: You will learn, grow, and be appreciated for your impact and contributions.

• Z-Factor: Our most celebrated value, you will work with a team of caring, high-performing, and passionate people who have fun supporting our vision, innovation, and continuous improvement.

Even if you don't have all of the Preferred Qualifications listed above, but feel you have what it takes to succeed in the role, we would love to hear from you!