Studio intO
Laetitia Sfez is an accomplished professional with extensive experience in research and innovation, currently serving as the Head of Research and Director of Research & Innovation at Studio intO since September 2020. Additionally, Laetitia has taken on the role of Product Coach at Zinc from July 2024. Prior to these positions, Laetitia founded and served as CEO of The Sundown Society, an ethical clothing e-commerce platform, from April 2017 to December 2020, and worked as an Industrial Designer at various companies, including Sebastian Conran Associates Ltd and Mamou-Mani Ltd. Laetitia's early career included roles in the music industry at Warner Music Group and Sony Music Entertainment. Educationally, Laetitia holds an MBA with a focus on Social Entrepreneurship from ESSEC Business School and a BA in Industrial and Product Design from Central Saint Martins, University of The Arts London.
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Studio intO
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Human attitudes and behaviours can only be understood within the context of cultural influences, regional trends and wider worldwide patterns. As a team of diverse, multi-lingual researchers, living in over 60 established and emerging markets around the world, we uncover what brands and businesses need to know to gain a competitive edge in markets around the world. We work worldwide and up-close. In any context. Anywhere. Find us on Instagram: @we_are_into_