STX, LLC
Ed Saunders has extensive work experience in sales, marketing, and operations. Ed started their career in 1997 as the Director of Communications at the Hockey East Association, where they worked until 2000. From 2000 to 2009, Ed worked at Nike/Bauer Hockey Inc. in various roles, including U.S. Market Manager, U.S. Brand Marketing Manager, and U.S. Marketing Director. In 2007, they became the Managing Partner at PSRG, LLC and worked there until 2011. In 2011, Ed joined STX, LLC as the Director of Marketing, and then advanced to the position of VP Sales and Marketing. Currently, they serve as the VP of Sales, Marketing, and Operations at STX, LLC.
Ed Saunders attended the University of New Hampshire from 1993 to 1997, where they earned a Bachelor of Science degree in Sports Marketing/Business Administration.
STX, LLC
STX is a premier designer, manufacturer, and seller of lacrosse, field hockey and ice hockey equipment and apparel. Privately held, it was founded in 1970 and has been growing ever since. STX is the most -- recognized brand name in lacrosse. It holds over thirty lacrosse-related patents issued continuously over the last 15-20 years. STX’s early contributions to the sport of lacrosse, including the first true synthetic stick, are widely regarded as having changed the game forever and leading directly to the steady growth of the game ever since. For this breakthrough innovation, STX was granted the first double-wall synthetic lacrosse head patent. After they were introduced to the market in 1970, synthetic heads quickly displaced the traditional wooden stick as the stick of choice in the men’s game. STX has remained a leader in introducing groundbreaking technological advances to the market, including the first aluminum handle, the first mesh pocket, the first synthetic head using stringing tabs, the first open sidewall head, the first synthetic head overmolded with elastomer, and the first head having an articulated sidewall member. On the protective equipment side, STX pioneered such items as mesh palms in gloves, the max mobility system, and a formed arm guard.