Subbyx
Ferruccio Ferruzzi is a seasoned business executive with extensive experience in sales and business development, currently serving as Co-Founder and Chief Business Officer at Subbyx since October 2023. Prior to this, Ferruccio held various roles at Kaleyra from January 2022 to September 2023, including Director of Business Development and Global Business Development Senior Manager focused on the company’s video growth. Ferruccio's career began at Bandyer, later integrated into Kaleyra, where responsibilities included Head of Sales and Business Development as well as Sales Manager from January 2018 to December 2021. Earlier experience includes the role of Account Sales Manager at e-Class - Class Editori Company from January 2013 to February 2018. Educational achievements include a program at SDA Bocconi in September 2021 and attendance at Università di Pisa.
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Subbyx
What’s Subbyx? Subbyx is an idea based on a simple yet powerful concept: freedom. Freedom of choosing what you need, for how long you need it, without any sort of commitment. Freedom to change your mind and your behavior, whenever you want. Freedom of trying something new, without needing to worry if you don’t like it. Freedom from concerns and accidents. We got you covered, no matter what. Freedom from debts and commitment. If you can’t carry on, cancel. Whenever. Freedom from purchasing and producing waste. Give it back when you don’t need it anymore, we’ll give it a new life. We founded Subbyx in April 2023 and closed our first round of €4M in July 2023 to expand this concept. We went live on Jan 20th, 2024. We have an ambitious goal: to create and consolidate an alternative consumption model based on a simple monthly fee to achieve circularity and financial sustainability. In a market where innovation has stopped at installments, financing, funding, operating leasing, and BNPL solutions (stimulating consumerism), we see the opportunity to be disruptive and innovative. Our goal is to transform the consumer market into a service without any commitment; that same commitment that, today, is fundamental to every consumption behavior. We are starting with tech products to give people the opportunity to access goods, new or used, through a fully configurable monthly subscription that changes over time to keep you either updated or make you spend less as your product loses value. That’s our starting point, but we aren’t stopping here. We believe that once people embrace this concept, the applications of the sub-model become limitless. That’s why we are,ultimately, a tech and data company. We aim to build the most influential and innovative sub-platform powered by AI. Our journey has just begun and we know we have chosen a challenging one but if you join us we’ll be one step closer to our destination. Welcome to Subbyx!