Target Circle AS
Mathias Hell has a diverse work experience spanning various roles and companies. Mathias started their career as a Konzernbeschaffung at Volkswagen AG in 2007. In 2011, they joined TradeTracker.com as an Account Manager and worked their way up to become an Account Director DACH. In 2015, Mathias co-founded and co-owned both Target Holding and Target Circle. In the same year, they also became the CEO of Circlewise, a Partnership Management Software company. Mathias has extensive experience in affiliate marketing, partnership management, and account management.
Mathias Hell attended the Universität Rostock and obtained a Diplom in Kaufmann. Mathias received this degree in the year 2010.
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Target Circle AS
Target Circle is the first-ever user acquisition (UA) automation platform powered by AI and focused on everything outside of social and search. The platform consists of the following:1) Our flagship product, UA Command Center (for your mobile UA optimization),2) MarketPlace (a fraud-scrubbed network of 450+ ad channels)3) Private Label (a fullservice publisher management solution)Target Circle UA Command Center Features:It automates the following five UA areas:1) Consolidates cost, revenue and performance data across all channels2) Predicts LTV at the source by country level3) Generates ROAS backed bid/budget optimizations at the source by country level 4) Auto-executes thousands of optimizations at the source by country level5) Live monitors for performance accuracy and fraudFounded in 2014, Target Circle is the leading ad technology company for the performance industry. Our mission is to integrate advanced automation and machine learning technology at the core of all our products. Headquartered in Oslo, Norway, the company has over 1,200 clients and has integrated over 520 of the world’s top ad networks. We were awarded the prestigious BIA grant in Norway. Learn more at www.targetcircle.com.