Target
Filippia Iboko is an accomplished marketing professional with extensive experience in media strategy and multicultural marketing. Currently serving as the Director of Roundel Partner Solutions at Target since January 2019, Filippia leads the development of guest-centric marketing strategies, emphasizing cultural relevance and brand equity. With a strong track record in various roles within well-known companies, including MullenLowe Mediahub Global and Horizon Media, Filippia has successfully managed campaigns for high-profile clients such as Netflix and Disney Channel. Filippia's expertise spans digital strategy, media planning, and account management, underscored by a robust academic foundation with a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Business Administration in Marketing from Howard University.
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Target
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Target was founded by George Draper Dayton as the "Dayton Dry Goods Company" in 1902. Before their first store front opened in 1962, they had considered more than 200 names and in an effort to embrace a goal of "hitting the center bulls-eye" with consumer needs, they envisioned a "Target" with the infamous red and white colors. This would go on to be the named used for their first Target store opening. Today, they are one of the largest general merchandise retailers in America. Target is very unique in terms of how they curate their products for customers. They want to make sure that they are providing customers with what they want and need. They carefully select every national or only-at-Target item sold in their stores and occasionally, they will partner with a designer, brand, limited edited collection, or other popular brands to better highlight the collection and goods they offer. Target has more than 45 private labels to choose from including from well-known names such as A New Day, Kona Sol, All in Motion, Made By Design, Art Class, Market Pantry, Auden, AVA & VIV, More Than Magic, Boots & Barkley, Opalhouse, Brightroom, Open Story, Original Use, Casaluna, Pillowfort, and many more. Overall, they sell a large variety of merchandise including Food & beverages, Apparel & accessories, Baby, Household essentials, Home decor, Furniture, Patio & Garden, Kitchen & dining, Toys, Electronics, and others. They make sure to customize the clothing and households to the neighborhood and local area.