Product Manager

As Product Manager, you take ownership of the Tech21 product categories. You will understand the performance of your products and work hard to grow the performance of product categories.

You will add rigor and a data led approach to help drive New Product Development from a category perspective. This will enable better and quicker decision making to speed up NPD delivery.

Working closely with the Head of Product & Category, this role will provide a clear long term strategic vision and plans to drive transformation and growth in the business.

KEY AREAS OF RESPONSIBILITIES:

• Take ownership of the Tech21 product categories.
• Make informed product recommendations for up-coming launches, based on data and category insights.
• Understand consumer trends and use habits to guide product and feature recommendations.
• Review Tech21's competitors and markets to understand their features and Price Points.
• Understand the Retail and online landscape and how they offer product opportunities.
• Set NPD design briefs considering Features, Advantages & Benefits (FAB) and Product Propositions and kick-off Design projects.
• Identify target COGs for NPD projects to ensure project viability.
• Together with Finance, build and maintain a business plan for products.
• Work with Finance to evaluate and communicate the performance of the category on a regular basis (typically monthly). Adding a clear narrative to the performance and how that should guide next steps
• Work with the Design team and partners to maintain an NPD funnel to deliver category growth.
• Be the owner of Tech21 product categories for the business.
• Support the Sales team, presenting to customers and feed learnings back into the business.
• Maintain and share a rolling Product Roadmap (products by device launch)
• Communicate category and project progress to internal and external stakeholders.
• Monitor competitor activity and keep the business informed of developments in your category.
• Maintain relationships with OEM Partners eg. SMAPP & Google.
• Manage a team if / when the structure grows.
• Strive to develop robust Product & Category Management within Tech21.
• Support the delivery of projects in other categories when required.