Abby Bainbridge-Welch

Abby Bainbridge-Welch is an experienced product design professional currently serving as the Product Design Lead at Tend Health Ltd since September 2021, where responsibilities include leading the design of the customer app, clinical software, and marketing site. Prior to this role, Abby held senior positions at RUSH, contributing to projects such as the Cooksafe Cook Islands Covid-19 app and the redesign of the Public Trust website. Abby's design journey includes tenure at Xero, spanning multiple roles from Digital Designer to Digital Marketing Designer, where key projects included the Careers Section of xero.com. Abby's early experience includes internships at Xero and Stephenson & Turner New Zealand Ltd, coupled with a Bachelor's degree in UX/UI Design from Auckland University of Technology.