Andrea Free

Digital & Technology Transformation People Lead & Strategic Business Partner at Tennis Australia

Andrea Free is a seasoned HR professional with extensive experience in strategic human resources leadership across various industries. Currently serving as the Digital & Technology Transformation People Lead & Strategic Business Partner at Tennis Australia since August 2023, Andrea provides strategic HR advice and collaborates with technology leadership to support digital transformation initiatives. Previous roles include Chief People Officer and Senior Strategic HR Consultant at Intelematics, where critical HR projects were delivered, and Human Resources Project Lead at Sinch MessageMedia, focusing on workforce planning and cultural initiatives. Andrea has also led global HR initiatives as Global GM Human Resources at Aconex, addressing growth and acquisitions, and served as Head of Human Resources at The Trust Company, overseeing HR operations across multiple regions. Andrea holds a Bachelor’s Degree in Business with a focus on Human Resources and Marketing from the University of South Australia.

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Tennis Australia

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Tennis Australia is the governing body of tennis within Australia, linking to member associations throughout the country. Tennis Australia promotes and facilitates participation in tennis at all levels, and also conducts national and international tournaments such as the Australian Open Grand Slam™.


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