AC

Alison Crossley

Head Of Acquisition, Insurance at The AA

Alison Crossley has a robust background in marketing and management, currently serving as the Head of Acquisition for Insurance at The A since January 2008, where Alison leads a team focused on enhancing customer experiences and driving sales growth through digital and below-the-line marketing strategies. Prior experience includes various roles at AA Insurance Services from June 2001 to December 2008, such as Online Marketing Manager, Manager for Aggregators, Affiliates & Display, Key Account Manager, and Product Manager. Additionally, Alison worked at AA Business Services from March 1992 to June 2001 as a Marketing Executive, contributing to product development and management initiatives.

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The AA

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AA plc is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.


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