The AA
Michele Robinson is a skilled Senior Content Designer at The AA, specializing in user-first content design for digital experiences. Prior to this role, Michele operated as a freelance Content Designer, focusing on user research and content strategies for small businesses. Experience includes a postdoctoral position at Aalto University, where Michele transformed academic research into accessible public content, and a teaching role at the University of Sussex, delivering impactful courses in art history. Earlier career highlights include serving as a Stakeholder Engagement Analyst at BC Public Service, where Michele crafted clear communications to assist small businesses. Michele holds a PhD in Art History, Criticism and Conservation from the University of Sussex, as well as a Master's and Bachelor's degree in the same field from the University of Victoria.
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The AA
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AA plc is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.