The Coca-Cola Company
Allison Fillman is a seasoned marketing professional with extensive experience in media and communications strategy. Currently serving as Senior Director at The Coca-Cola Company since January 2018, Allison has held multiple leadership positions, including Portfolio Director for E2E Connections and Media, overseeing comprehensive connections plans for various Coca-Cola brands. Prior to this role, Allison was a Senior Partner at Mindshare, where responsibilities included digital investment strategy and participation in the GroupM Advisory Board for North America. Earlier experience includes significant roles at Generator Media + Analytics, where communications planning was managed, and AGENCYSACKS & The Affluence Collaborative, focusing on media planning and purchasing. Allison holds a B.S. in Advertising from the University of Florida College of Journalism and Communications.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.