The Directions Group
Beth Boehm is a seasoned professional in market research and project management, currently serving as a Senior Research Manager at Directions Research, Inc. since July 2011. Previously, Beth held positions including Account Executive at TNS NFO, Senior Project Director at Wirthlin Worldwide, and Senior Marketing Project Director at NFO WorldGroup, contributing extensive experience in sales/account management, project execution, and report writing across various research methodologies. Educational credentials include an MBA in Marketing from Loyola University Chicago and a Bachelor's degree from Benedictine University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience