The Directions Group
Beth Horn has extensive experience in research management, currently serving as Senior Research Manager for In-Person Research at Directions Research, Inc. since February 2011. Previously, Beth held the position of Field Director at the same organization. Prior experience includes serving as Field Manager at Parker Marketing Research from December 2007 to April 2011, and as the Owner of ProGrout from May 2003 to December 2007.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience